How to start your Digital business transformation ?

Currently, digitization is not an option, but a necessity if you want your company to be successful. Due to the continuous and fast technological transformation, the market has radically evolved. Consumers have changed their habits, needs, desires, ways of communicating and consuming.

How to start? A good point would be to carry out a through analysis of the processes of your organization and see how technology could have a positive impact on them.

Steps

1- Make an initial diagnosis

First you must know the starting point of the organization. To do this, it is necessary to analyze how the company works, the resources it has, the sector and the environment. All this analysis helps to get a better understanding on which improvement to include in the digitalization of your business model.

2- Listen to your clients

For a good digitalization process it is necessary to know well who your customers are, to know what their needs are in order to offer them an added value.

3- Keep an eye on your competition

Observing closely what our competition is doing is vital to having good results. Knowing their strengths and weaknesses you will be able to know the opportunities you have to compete with them.

Analyzing the competition forces us to study in detail the sector in which we are operating and to better know our clients and their needs. In this way, you can meet the demands and improve the customer experience.

4- Develop a digital strategy

With all the above information, the objectives to be achieved with the digitalization process must be defined. These objectives must take into account the economic, strategic, sales and even cultural areas of the organization, that is, they must be part of the business model.

Do not forget the need to create a digital culture. Understanding the culture is understanding the dynamics within each area and that must be encouraged by senior managers. Having a digital culture improves productivity, collaboration, agility and improves results, so it is key to choose the technology that best suits the culture and needs of the organization.

5- Measure your results

The digitalization process never ends, since it is necessary to be flexible and adapt according to the needs of the moment. Therefore, it is necessary to have a designed structure that allows to measure and evaluate the strategy used by the company, that is, to measure the results.

The analysis process requires, in addition to technical and digital knowledge, a certain autonomy, creativity and analytical skills. Only in this way will we know if we are approaching the objectives that we have set for ourselves or if it is necessary to restructure the proposed strategy, in order not to waste our time and money.